Danielle Rosellison of Trail Blazin’ Productions
The future of cannabis is female! December is DOPE Magazine’s Women’s Issue, and we wanted to continue to highlight women across the industry on all our platforms. We sent a questionnaire to outstanding women in cannabis—some familiar to us, some new—and will be showcasing their answers in individual blogs this month. Check out our December Mag for more profiles of the badass women you need to know!
Today’s story highlights Danielle Rosellison, Owner/Operating Manager of Trail Blazin’ Productions. She is also the president of The Cannabis Alliance, a non-profit trade association dedicated to the advancement of a sustainable, ethical and vital cannabis industry.
Q: Who are some of your greatest role models?
A: My mom. Is that too cliché? Her unwavering support during the last four years in particular is something I didn’t know I needed, but now I don’t know what I would have done without it. When we started Trail Blazin’, my kids were one and four. Since no one is allowed into a licensed cannabis farm under 21, that means I needed child care. A LOT of child care. She never batted an eye. She never complained. She told me there is nothing she would rather be doing. She made dinner a couple nights a week. She listened to us vent regularly. She offered suggestions and was never judgmental of our decisions. That kind of unconditional love is something everyone should be fortunate enough to experience and would make the world a better place. It’s also something that everyone can strive for. And Juddy, my husband and business partner. His motivation is unstoppable. His mood is so even keel it can be infuriating. He’s funny. I wish everyone had someone like Juddy in their lives.
Q: What are the biggest challenges you’ve faced in your career?
A: OMG. Which one? In November 2014, we hired 15 people (our first hires), took down our first harvest, prices plummeted, and my dad became one of the twenty-two veterans that commit suicide every day. That was a doozy. In 2015, two of our best friends, one of which was a business partner, left. When they left, our biggest account—who bought 77% of our product—dropped Trail Blazin’. That was a brutal year. In the end, all these challenges are learning experiences that show us how to dig deep. If you’re going to be a successful entrepreneur, you have to have an unwavering tenacity and stomach of steel.
Q: What’s something someone would never guess about you?
A: I was not popular in middle and high school. It was the worst time of my life. I cried every day, people used to spit in my hair and I didn’t have any real friends at school.
Q: What’s your go-to self-care routine?
A: Breathe, baby. Just breathe. That sounds really simple, but as a business owner and mother, there are a million things going through my mind all the time. If I can just focus on breathing, I can get back to the present moment and push everything else aside.
Q: Favorite “guilty pleasure”?
A: Broadway musicals.
Q: Where do you see your career/business headed in five years? Twenty?
A: World domination.
Q: As a kid, what did you want to be when you grew up?
A: A singer and actress.
Q: If you could talk to yourself five years ago, what advice would you give?
A: Find more money.
Q: Best piece of advice you’ve ever received?
A: “It’s about the journey, not the destination.” It takes a long time to accept this, because the journey is SO PAINFUL. It wasn’t until I heard it explained differently that I really embraced it.
Q: What’s the one thing you would bring if you were stranded on a desert island?
A: Juddy, my best friend, business partner and husband.
Q: What do you hope for the future of the cannabis industry?
A: Due to the culture that the cannabis community stemmed from, I believe we have a unique opportunity to re-define what capitalism looks like in America by setting a higher standard. What if all cannabis companies paid living wages? What if all cannabis companies put the environment before their personal profits? What if all cannabis companies chose to use sustainable practices? What if all cannabis companies were socially conscious corporations? What if we cared more about each other than our own personal gains? This is the culture that we stem from, and thus it’s an underlying thread that connects us all. We have a short window to make this a reality, and it’s not easy, but I believe that the cannabis industry is the precipice of a nationwide corporate change.
Q: Fill in the blank: I could never live without ________
To read more about Trail Blazin’ Productions, click HERE