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wolfie | Social Influencer

Rachel “Wolfie” Wolfson is a stand-up comic and co-host of The Budd. She makes dope weed memes and works as a budtender in a Los Angeles dispensary.

How did you get your start?

I was working a corporate marketing job. I’d worked in corporate for most of my twenties and I was like, I need to learn a new skill. So I started making memes to teach myself how to do Photoshop. My first viral content was when I photoshopped Tommy Chong into space, doing all these crazy things, and he started reposting me. Through that my account just grew, and it morphed into making funny captions for people that I love seeing images of, and then it became an outlet for humor, advocacy and connection. That’s when I linked up with Olivia, my best friend. We started creating content together, and I brought to her [an] idea she fully supported from day one: to create a podcast where we would interview people we admire and respect in the cannabis industry.


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How have you seen things shift? Have you seen the stoner stereotype evolve?

That’s what first attracted me and inspired me to reach out to Olivia. I wasn’t seeing images of people who look like me—it was stereotypical images of the lazy burnout who’s living on his mom’s couch and doesn’t have a job. It was important for me to team up, to have a mentor, to have someone who is successful in an industry that doesn’t really have any rules—it’s a Wild Wild West—but somehow she’s pioneering her corner. I wanted to team up with a strong woman like that. She looked like me, and I could identify with that, and also—I was scared. I come from a family that was like, you’re not going to have a job [if you’re associated with weed], you’re not going to have a life, you know, almost in that criminal mindset. And I now have the confidence that I can be a successful person in this world, and show images of consumption. It’s important to have these images. We need to be out there showing consumption. We need to fight the censorship. Because at the end of the day, this is a medicine. People need to have access to it. That starts with knowledge, and creating content that people can identify with, from all walks of life.

“ . . . at the end of the day, this is a medicine. People need to have access to it. That starts with knowledge, and creating content that people can identify with, from all walks of life.”

What does a day in your life look like?

I wake up. I meme. Maybe I smoke before that, maybe I smoke after that. Then I roll out of bed. I work at the dispensary a couple of days a week, so I’ll be there until 5 or 6 o’clock. Then I’ll be at the clubs doing shows or doing open mics at night, or we have our Weedsday Wednesdays where we’re together at the Kush Queen factory. Night is strictly stand-up comedy. Daytime is hustling, creating content, working with Weedbae, and just keeping it moving.

Do you feel a responsibility as a role model?

I didn’t realize how the memes—putting people who don’t necessarily smoke weed in images with a weed caption—how that normalizes it. You know, humor transcends. It wasn’t until I started getting messages from young people, especially women, asking, “How do I make a career out of this? How do I turn my passion into something that I can give back to the community?” when I was like, OK, I have a responsibility that I wasn’t aware of.

To see that I’m inspiring young people, if I can be a voice to them about something that I feel passionate about, then yeah—if you want to know about how to get into the cannabis industry, or how to come out to your parents, or talk to people about your consumption, then I’m going to talk to you about it. I’ll respond as much as I can.

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