NuLeaf Las Vegas, NV
Everyone Is a High Roller
NuLeaf Las Vegas opened its doors in December 2016 and has been bringing high-bar experiences to the Las Vegas cannabis scene ever since. NuLeaf’s marketing team, headed by industry leader JC Coates, has been making big moves for the store. On July 1, 2017, NuLeaf hosted a midnight grand opening for the first night of recreational sales, receiving national media attention and lines of recreational guests purchasing goods well into the morning. NuLeaf’s strategy has been to focus on high-level content marketing and producing events that bring out the community. One such affair is NuLeaf’s monthly High-Roller event, a monthly showcase of favorable national and local cannabis brands, as well as new offerings. NuLeaf invites celebrities, influencers and trendsetters to meet and greet locals, tourists and the canna-curious alike.
When Old Becomes Nu
Step into NuLeaf Las Vegas and you’ll quite literally step back in time. NuLeaf’s 1950s drugstore décor celebrates the nostalgia of a time when cannabis was ‘reefer’ and the pharmacy had penny candy. Now it’s 2018: the throwback chartreuse SMEG refrigerators are cleverly filled with premium cannabis edibles by KIVA, Vert and Evergreen Organix, amongst other artisans. The hyper-vintage, subway tile-lined shelves are filled with old tincture bottles sitting side by side with Lucid Glass and GRAV Labs’ latest innovations in bubblers and beakers. Cannabis recommendations are made by budtenders with the attentiveness of a well-respected, Golden Age pharmacist.
Cultivating in the High Country
NuLeaf Las Vegas’ sister dispensary is located in the center of picturesque Incline Village in Lake Tahoe, Nevada. In August 2017, NuLeaf Tahoe began the first and only recreational cannabis sales on the Nevada side of the lakeshore. August was a busy month for Nuleaf in Northern Nevada, as California cannabis company Terra Tech Corp. acquired stake in their cultivation and production facilities, NuLeaf Sparks and NuLeaf Reno. Together with Terra Tech Corp., NuLeaf COO Sean Luse has spearheaded the developments and is cultivating a fresh harvest in Reno, preparing to introduce NuLeaf-branded cannabis products early this year. “2018 will be a banner year for NuLeaf,” he says, “with our cultivation and production facilities coming online and our retail outlets operating at capacity. We look forward to continuing to build our brand in Nevada and making safe, high-quality marijuana products available to even more Nevadans and tourists alike.”