Missy Bradley of Stillwater Brands
The future of cannabis is female! December is DOPE Magazine’s Women’s Issue, and we wanted to continue to highlight women across the industry on all our platforms. We sent a questionnaire to outstanding women in cannabis—some familiar to us, some new—and will be showcasing their answers in individual blogs this month. Check out our December Mag for more profiles of the badass women you need to know!
Today’s story highlights Missy Bradley, Co-owner and Brand Director of Stillwater Brands.
Q: Who are some of your greatest role models?
A: My dad and my closest girlfriends. My dad has been teaching me my entire life how to be successful in business; he always made it clear that I was smart enough and strong enough to do whatever I wanted, and he has supported me through all of it (even when he didn’t agree with my choices). And my girlfriends wow me daily with what they’re doing with their careers, businesses, and families—they’re amazing women that I am lucky to call my friends.
Q: What are the biggest challenges you’ve faced in your career?
A: One of the biggest challenges thus far has been my move to cannabis from mainstream corporations. I’ve had to learn a lot in a short period of time, and I’m constantly worried that people aren’t going to take me seriously. I also have a husband, son and dog whom I love very much, and finding the right balance between work and family can be super challenging.
Q: What’s your go-to self-care routine?
A: A massage and a solo movie theater excursion.
Q: Favorite “guilty pleasure”?
Q: Where do you see your career/business headed in five years? Twenty?
A: I have aspirations for our business that I’m not sure are realistic, but I think they could be…In five years, we’re well on our way to federal legalization under a different administration. People are consuming cannabis as part of their daily lives in place of commonly prescribed medications. Stillwater products are available in the largest recreational markets in the U.S. In twenty years, cannabis is federally legal and all Stillwater products are available at your nearest natural grocer. Stillwater Tea is in the tea aisle with all the other teas, Clockwork Coffee lives in the coffee aisle, Ripple hangs out in the supplement section, and we have a growing suite of products to help people feel better and be better.
Q: How do you feel about the industry-wide assertion that cannabis is a female-friendly space?
A: I think, at least in Colorado, that cannabis is absolutely a female-friendly space. There are so many women in positions of leadership within the industry, and that only helps to bring other women up. There is definitely a sense that we all want to help each other out, and it’s wonderful.
Q: As a kid, what did you want to be when you grew up?
A: I still have an assignment from kindergarten where I answered this very question with: a baby doctor, a tap dancer or a piano player.
Q: If you could talk to yourself five years ago, what advice would you give?
A: Enjoy the quiet moments. Less planning, more adventure.
Q: What advice do you have for other women looking to get into the cannabis space?
A: Find a company that mirrors your values, and then show up and tell them why they need you. If you can’t find one, make one.
Q: Recommend a book, album, and movie you think everyone should read/listen to/watch while stoned!
A: Here is where I have to admit that I am rarely stoned and was never a stoner. With that in mind: The Lorax, the Beatles’ Love album (mixed and mastered for the Cirque de Soleil show— trust me), Pitch Perfect (you can also watch this not stoned, all of the time, because it’s the best).
Q: Best piece of advice you’ve ever received?
A: Lead with a firm handshake. (Thanks, dad.)
Q: What’s your favorite cannabis product? (And you can’t list one of your own, if you’re a grower/producer!)
A: If I can’t list one of my own, I can’t tell you what my favorite product is!
Q: What do you hope for the future of the cannabis industry?
A: I hope that people someday think of cannabis the same way they think of ginger: delicious, healthy and healing. My hope is that the industry can help us get there by being honest and genuinely looking out for people. There are a lot of scenarios in which we don’t win, but I really think we can.
Q: Fill in the blank: I could never live without ________
A: My family.
Q: What do you think needs to happen before we achieve federal legalization of cannabis?
A: The stigma needs to fall away. I think that’s happening as more people are vocal about their cannabis use, in particular functional cannabis use (not using it as a means to get high). And the big money tied up in pharmaceuticals needs to stop working against us.
Q: What’s your smoking/cannabis consumption ritual, if you do partake in cannabis?
A: I don’t necessarily have a ritual, but the closest to it is that my husband and I order in Indian food every Sunday, and we like to put Ripple in our mango lassis and watch our Sunday night programs (pronounced “pro-grims” in our home).