Have a Heart
Medical Marijuana is Not Dead
The People and the Place
Have a Heart is surging, after a successful pivot in the wake of medical marijuana’s crash. Have a Heart once operated seven Seattle storefronts and managed a large customer base, company culture and local brand. What most medical marijuana owners accepted as a death sentence (switch to recreational—or else), Have a Heart understood as an opportunity to harness existing momentum and create something new. Most importantly, they opted to keep kindness and caring at the root of their operation.
From the budtenders to the exec team to the guests who shop at Have a Heart, the community exudes a happy, healing vibe.
“Tell me what you like, because Cannabis is personal.”
-Ed Mitchell, Director of Operations
Social events and trainings which characterize the company culture are there to foster emotional intelligence and education, toward supporting that essential moment of matching a guest with a product. Those keen matchmakers are the industry leaders of the future, and Have a Heart knows it. Marie Leadon, in-store budtender, shared, “I’m not a stoner. I hear we don’t fit that aesthetic.” I’ve been in many stores and met overwhelmingly presentable and well-intentioned budtenders, but this level of geniality and academic familiarity was new for me and felt good.
The store attracts all types: CBD patients, tourist newbies, night-time partygoers, etc. The selection of cannabis reflects local taste. According to store managers, the Fremont area prefers a larger range of edibles, oils and CBD options, which they happily supply.
Psychedelic lights dance through the open floorspace at Have a Heart, Fremont. Smiles flash easily. Each display is dotted with tiny lightbulbs, and the overall effect is like a powder room at the theatre. Other business’ cards, flyers, and deals line the walls and counter spaces. It’s fitting that Fremont houses Have a Heart. One of Seattle’s last authentic cultural zones has embraced Have a Heart right back.
Also published on Medium.